Friday, October 19, 2018

The Contrasting Fortunes of Print and Online Media

The latest UK newspaper circulation figures (September 2018) highlight the continued decline of print media. The ten year figures from the UK Audit Bureau of Circulations are shown below.

This may be bad news for those involved in printing and distribution but the online figures shown below reveal a very different story.  The number of unique visitors each month to UK news sites is typically over ten times higher than the print circulation figures, and over a hundred times higher for The Guardian. However, these figures include global visitors. The last UK unique visitor figures I have seen for The Guardian was 7m in September 2017.

Numbers in Millions