Sunday, May 14, 2017

UK Election #GE2017: Twitter League Table

When it comes to political news and interactions Facebook beats Twitter hands down. However, Twitter remains an important channel as it is where a lot of political stories start and get amplified.

Above is the Twitter presence of Jeremy Corbyn and Labour and Theresa May and the Conservatives. I have included May even though she only appears to tweet once a year. Data is from BuzzSumo.

The number of followers is a bit of a vanity metric and we don't know how many people check their feeds or actively watch what people are sharing on Twitter. The key metric I believe is the average retweets, in simple terms how many times each of their tweets are retweeted on average. Jeremy Corbyn and Labour Party supporters appear to be far more engaged on Twitter in trying to spread the word.

The figures for other parties are below. What jumps out is the retweet rate for Nigel Farage, the former UKIP leader and the high retweet rate for Nicola Sturgeon, the SNP leader given her relatively smaller target audience.

What is interesting is that in every case the retweet rates of the Leaders are well above those of their party, with the exception of May who doesn't tweet.

Of course Twitter retweets don't win elections as we can see from Nigel Farage and the collapse of UKIP in the opinion polls.