Political Parties Use Ads For Rapid Rebuttal

Labour dubbed the Conservatives new social care policy the 'dementia tax' and it rapidly gained ground on social media. Most Facebook posts were negative, see more on how the polling gap narrowed after the policy was announced.

In order to try to stop the groundswell of opposition it was interesting to see the Conservatives take out an ad on Google, see image above, to try to get its point of view across. Labour also created a similar ad.

It seems ads are becoming an essential part of the modern political rapid rebuttal process.

The Conservatives rebuttal approach was clearly not working as Theresa May has this morning backed down and withdrawn the proposal.  Latest details in the Financial Times.