Your Brand
Your brand is arguably the most important aspect of your business.
- Name
- Domain names
- Trademarks
Choosing a Name
The name of your business or product is a critical aspect of your business plan.
Your Values
It often doesn't feature on business plans but your brand values are critical.
They will help you as you grow, you can share them with staff and customers.
Trademarks
Trademarks are an important way to protect your brand and the value of your company.
You can start by filing a trademark in the UK and then extending this to other countries as you may require. An important consideration when choosing your brand name is whether you can protect this. Do a search online to see if there are already similar trademarks and seek to create a unique trademark in your sector.
There are are a variety of other ways to protect your intellectual property. There is a good list and practical advice on the Trevor Balylis website.