Marketing

How will people know about your business? You need to give consideration to your marketing strategy.

Think about:

Also think carefully about your brand, see the separate section on brand.

The Marketing Planning tool from the Chartered Institute for Marketing is a good starting point.

SEO Marketing

One of the main ways people will find you business is through a search engine.

Find out about the relevant forums for your industry.

When you start your business it is unlikely you will achieve high search engine rankings.

Awards can be a good way to generate publicity and ensure credibility.

Depending upon the nature of your business social media can be a very useful way to raise your profile.

These days most press releases are issued online. These are important in increasing your digital footprint on the web.