Monday, April 24, 2017

Facebook Engagement with posts about Macron


Following Macron's win in round 1 of the French Presidential election I took a look at the number of engagements (Likes, shares & comments) with Facebook posts that mention Macron, which are shown in the chart above. The data comes from BuzzSumo.

What is interesting is that there was relatively little engagement until February, when suddenly interest increased significantly.

Not all posts will be supportive of Macron but the level of engagement and discussion has grown. The actual engagements with posts on Macron's Facebook page also took off in January as we can see from the chart below.


I would suspect now that he is the overwhelming favourite to win the Presidency that we will see a further increase in posts about Macron and higher levels of engagement.